hello!
I’m a creative director, creative strategist and team lead with a focus on the beauty and wellness space. Fun fact: I began my career in advertising as an account executive but quickly switched over when I realized that creatives have much more fun.
In over 15 years of agency life, the most important skill I’ve developed is listening - to the client, to the consumer, to the data, to my many brilliant colleagues. Fortunately, my favorite part of the job is collaborating with other creative and curious minds.
When I'm not at work, I’m either on a trip or planning one. And when I can’t get away, there are always hidden pockets of New York to explore.
expertise:
creative direction
branding
graphic design
strategy
McCann Erickson
S.V.P. Group Creative Director, Social, digital, broadcast, in-store and more for L'Oréal Paris across skincare, haircare, cosmetics and hair color categories.
G2 Branding & Design
Creative Director, Digital and print design direction for Kmart, Ramada Hotels, Tishman Speyer, and Pantone products.
Publicis North America
Creative Director, Creative direction for Matrix, a L’Oréal professional haircare line.
Kraftworks
Associate Creative Director, Creative management of Playtex Intimates.
Ziccardi Partners Frierson + Mee
Associate Creative Director, Managed creative department of 6+. Accounts included Mumm Champagne, Fortunoff jewelry, Esprit Bath & Home, the Bravo Network and Maidenform Intimates.