COLORSONIC
CHALLENGE
In 2024 L’Oréal Paris launched Colorsonic, the first professional level device for coloring hair at home. We faced the dual challenge of creating buzz and promoting educational materials for an entirely new category in beauty tech.
SOLUTION
All elements of the social, digital, and OOH campaign linked to tutorials that clearly demonstrated product usage and results in an engaging way.
RESULTS
The US campaign has received enormous publicity and positive feedback. Plans are to roll out assets globally within the next year.
Creative direction I Photo + video art direction I Educational materials development I Design/Layout
Directors: Damien Krisl, Danilo I Photographer: Baard Lunde I CGI: NewNewNew Studio
