Revitalift
CHALLENGE
Elevate and modernize messaging around Revitalift, one of L’Oréal Paris’ heritage skincare brands.
SOLUTION
To re-introduce these familiar but re-formulated products, we created a campaign that balanced beauty and celebrity with scientific credibility.
RESULTS
A successful re-launch and renewed interest in Revitalift products vs. competitors. A significant boost in sales for Revitalift Triple Power cream.
Creative direction I Design I Photo + video art direction I CGI art direction
Director: Vicky Lawton I Photographer: Keate I Celebrity talent: Eva Longoria
REVITALIFT 2.0 CHALLENGE
How to expand on the success of this celebrity-driven campaign in a super targeted and efficient way.
SOLUTION
I spearheaded a complimentary campaign featuring testimonials from real women. With a single day of shooting, we were able to quickly assemble a library of digital and social assets targeting specific consumer profiles.
RESULTS
These relatable stories featuring consumers’ own words proved so impactful that the campaign language and format was successfully rolled out to markets around the globe.
Creative direction I Design I Photo + film art direction
