Sol de Janeiro
CHALLENGE
Elevate the brand look and feel for the Introduction of new products within the Delícia Drench and Beja Flor franchises.
SOLUTION
Vibrant gradated backgrounds and rich textures brought a more sophisticated look to the the campaign while remaining true to the brand’s fun Brazilian vibe.
RESULTS
The campaign proved thumb-stopping on social and added life to in-store and out of home assets. The campaign was well received across the brand’s global market.
Creative direction I Design I Photo + film art direction
Photographers: Rafael Pavarotti, Keate
