Reds of Worth
CHALLENGE
Create news around the new shade collection for Colour Riche lipsticks with a digital and social campaign that brings to life the iconic L’Oréal Paris tagline, “You’re Worth It.”
SOLUTION
The campaign opened with a digital piece featuring Gemma Chan that was quickly followed by a TikTok activation featuring 11 female creators.
RESULTS
The #SayItWithRed campaign quickly transformed a tagline into a digital dialogue celebrating the power of red…and of women. It also boosted sales for Reds of Worth lipsticks.
Art direction I Design
Celebrity talent: Gemma Chan
