Havana
CHALLENGE
Create a 360 campaign for the launch of Havana, a make up collaboration from Camila Cabello x L’Oréal Paris.
SOLUTION
To build on the success of Camila’s hit single, “Havana,” and fully utilize her enormous social presence and devoted fan base, we developed a campaign with touch points spanning digital, social, Spotify, in-store promotions, and a branded launch concert as well as traditional media.
RESULTS
This became the most successful collaboration in L’Oréal Paris history to that point. The social content, in particular built brand love among Camila’s young fans.
Creative direction I Content creation I Photo + film art direction I Design/Layout
Director: Loic Mäes I Celebrity talent: Camila Cabello
