Thayers Skincare
CHALLENGE
How do you refresh a natural skincare brand created in 1847 to appeal to consumers born after 1997?
SOLUTION
The social/digital campaign moved out of the studio to show young consumers more authentically - in their own environments and comfortable in their own (un-retouched) skin. The new, cheeky brand voice encouraged consumers to “Strip all you want, just not your skin.”
RESULTS
The new look and feel tested extraordinarily well with our target demographic and bumped up user engagement.
Creative direction I Design I Photo + video art direction
Director: Matt Jones I Photographer: Keate
To visualize the natural ingredients in a more ownable way, we shot them with a series of microscopic lenses to create an infinite zoom effect.
